LickiMat Playdate TUFF – Perfect for chunky treats like canned fish, raw meals, and wet pet food
Introducing the LickiMat Playdate TUFF, a durable and engaging enrichment tool designed for medium to large dogs. Whether your dog is prone to anxiety or simply needs extra entertainment, this product is your go-to solution. It’s the ideal choice for pet owners seeking to enhance their dog’s mental well-being and provide a fun, interactive experience.
Key Features
Durable Design
Made to withstand chewing, this mat is perfect for medium to large dogs with strong jaws.
Reduces Anxiety and Stress
Encourages licking to help soothe and calm your dog during stressful situations.
Mental Enrichment
Provides hours of entertainment while keeping your dog mentally stimulated and engaged.
Promotes Healthy Eating
Encourages slower eating and improves digestion by stimulating saliva production.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
Durable slow feeder and enrichment mat for medium to large dogs, designed to reduce anxiety, slow eating, and support natural oral health without medication.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
LickiMat Soother TUFF – Durable Enrichment Mat for Large Dogs
Specially designed for larger dogs and power chewers, the LickiMat Soother TUFF offers a robust and rewarding licking experience. Vet-developed in Australia, this chew-resistant enrichment mat turns treat time into a soothing, health-boosting ritual. The Soother TUFF’s unique soft rubber texture is ideal for calming dogs through prolonged licking, promoting relaxation and supporting oral hygiene.
Engineered for Chewers & Bigger Breeds
Unlike standard LickiMats, the TUFF range is made from tougher, dishwasher-safe materials that resist aggressive chewing. Perfect for teething puppies or large dogs with strong jaws, it’s a safe, long-lasting alternative to metal or ceramic bowls. Supervise during initial use to ensure positive engagement.
Calms, Soothes, and Stimulates
The Soother surface promotes repetitive licking which releases endorphins to help reduce anxiety, boredom, and destructive behavior. Ideal for use during grooming, thunderstorms, fireworks, or crate training, it encourages calm behavior without medication. The licking motion also stimulates saliva production, supporting digestive enzymes and cleaning the tongue, teeth, and gums naturally.
Versatile Slow Feeder for Raw, Wet & Soft Foods
The Soother TUFF is designed for soft or runny foods like yogurt, purees, or pet-safe peanut butter. You can spread treats over the mat or press them into the rubber surface for a longer-lasting reward. It slows feeding, improves digestion, and helps manage portion sizes. For an extended treat, freeze it with bone broth or wet food!
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This product has multiple variants. The options may be chosen on the product page
LickiMat Buddy XLarge – The Ultimate Slow Feeder & Enrichment Mat for Large Dogs
The LickiMat Buddy XLarge is the perfect solution for large dog breeds who need both mental stimulation and calming relief during feeding time. Specifically designed with an intricate, cross-maze texture, this mat turns your dog’s meals or treats into an engaging, reward-based activity that helps reduce stress and anxiety.
With its ample surface area, the Buddy XLarge provides enough room to spread wet, dry, raw, or even liquid foods, and treats to encourage licking. Licking releases endorphins, promoting calm behavior while also enhancing your dog’s overall digestion and oral health.
The Many Benefits of the LickiMat Buddy XLarge
Reduced Anxiety & Boredom: Licking action encourages a calming hormone release, reducing stress and boredom in dogs, especially during stressful situations like storms or vet visits.
Slow Feeding: The Buddy XLarge works perfectly as a slow feeder, preventing your dog from eating too quickly and promoting healthy digestion. The mat works seamlessly with both dry and wet foods.
Improved Oral Health: As your dog licks the mat, the rubber tips gently scrape and stimulate their tongue, which increases saliva production. This helps clean teeth and gums while freshening breath.
Training Aid: LickiMats are popular among trainers and behaviorists, particularly for reducing crate training time and aiding in behavior modification. It’s a great way to keep your dog engaged and focused while learning.
Longer Treat Time: Spread out a smaller portion of treat or food and watch your dog engage with it for a longer time. This not only enriches their experience but also helps reduce calorie intake from treats.
Medical-Free Calm: The Buddy XLarge promotes calming behavior without the use of medication, making it a great alternative for anxious dogs.
Multipurpose Use: Ideal for home use, veterinary care, grooming, or even bath time — the Buddy XLarge can help keep your dog focused and calm during these routines.
Ideal for large dogs or multi-pet households, this extra-large version of the LickiMat Buddy gives your dog plenty of space to enjoy their food, treats, or frozen snacks. Perfect for turning mealtime into a fun, mentally stimulating experience that benefits both their body and mind.
LickiMat Buddy XLarge – Enrichment, Calming & Slow Feeder Mat for Large Dogs
The LickiMat Buddy XLarge is a veterinarian-designed enrichment mat created to soothe and calm large dogs through licking. Featuring the classic cross-maze Buddy™ texture, it’s perfect for chunky treats, wet food, raw meals, and soft spreads. This mat is ideal for reducing anxiety, encouraging slower eating, and providing long-lasting engagement for your pet.
Why Use the LickiMat Buddy XLarge?
Designed to enrich mealtimes, the LickiMat Buddy XLarge provides both mental and physical stimulation for your dog. Licking naturally calms pets and promotes the release of endorphins, reducing stress and anxiety during vet visits, grooming, storms, or alone time.
The extended licking action promotes oral health by stimulating saliva production, which helps clean the tongue, gums, and teeth, while also aiding digestion.
Vet-Designed for Health & Engagement
Each LickiMat is a technical product developed by vets in Australia to promote mental stimulation, reduce feeding speed, and offer anxiety relief. The XLarge Buddy surface is more challenging and allows separation of food, encouraging dogs to forage and lick for longer periods. It’s a great training aid and boredom buster.
LickiMat® Playdate Mini – Perfect for Small Dogs & Puppies
Designed for small breeds and young pups, the LickiMat Playdate Mini in vibrant yellow adds fun and enrichment to treat time. The square pocket texture of the Playdate is ideal for capturing and holding soft foods, making it perfect for purees, yogurt, and other spreadable treats.
Licking is a natural soothing activity for dogs. The Playdate Mini promotes calm behavior by encouraging gentle licking, which releases endorphins that help relieve stress and reduce anxiety—especially useful during grooming, crate time, or stressful events like thunderstorms and vet visits.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
LickiMat® Buddy Mini – Enrichment & Calm for Small Dogs
Specially designed for small dogs and puppies, the LickiMat Buddy Mini provides an interactive feeding surface that supports calm and focused licking. Its cross-maze texture encourages natural licking behavior, helping to soothe your pet while keeping them entertained and mentally stimulated.
The repetitive action of licking releases endorphins, easing stress and anxiety—especially during vet visits, grooming, crate training, thunderstorms, or times alone at home. Ideal for reducing boredom and destructive behavior in puppies.
This textured mat also stimulates saliva production, which supports oral hygiene and digestive health by gently scraping away food particles and bacteria from the tongue.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
LickiMat helps calm and soothe your pet as they enjoy their favourite treat by promoting licking, which releases endorphins. Ideal for moments of stress such as vet visits, grooming, bath time, or when left home alone. Also helps reduce boredom and undesirable behaviors. Always supervise your pet during initial use.
Recommended for Both Dogs & Cats
The textured patterns of LickiMat are designed to engage both dog and cat tongues. Suitable for all types of treats and foods, including yogurt, peanut butter, spreadables, raw, wet, dry, and liquid foods. Encourages licking, enhances taste, and helps pets enjoy smaller amounts of food. Also ideal for administering medications and supplements.
Promotes Licking for Oral & Digestive Health
The surface texture stimulates licking, encouraging saliva production which helps protect teeth and gums. Saliva contains enzymes like Amylase that aid digestion. The natural rubber material also scrapes off food residue and bacteria from the tongue, contributing to fresher breath.
Serve Healthy Treats
Perfect for healthy snacks like yogurt, peanut butter, purees, and other organic, pet-approved treats. The pattern encourages licking effort, slowing down the treat consumption and extending enjoyment, making each snack more rewarding with fewer calories.
Product Features
Made from non-toxic, food-grade TPR.
Size: 20 x 20 cm (8″ x 8″).
Suitable for all dogs and cats (monitor early use).
Freezer safe.
Microwave safe.
Hand washable (Tuffâ„¢ version is dishwasher safe).
Why Pet Owners Love It
Enriches treat and feeding time.
Helps reduce anxiety and boredom.
Supports oral and digestive health.
Works as a feeder, treat mat, or training aid.
Long-lasting, safe, and easy to clean.
Ideal for grooming, vet visits, or daily use.
Tips and Tricks
Use spreadable treats like yogurt, peanut butter (xylitol-free), or wet food.
Try mashed vegetables, bone broth, or minced meats.
Freeze for a longer licking session.
Microwave gently for warm treats.
Cover surface evenly for full enrichment.
Explore different LickiMat textures — Soother, Buddy, Playdate.
Frequently Asked Questions
Can big dogs use small mats? Yes — it depends on treat size.
Will pets chew it? Most won’t. Use Tuff™ if needed.
Can pets share a mat? Yes, but always supervise.
Are other textures available? Yes — Buddy, Soother, Playdate.
Easy to clean? Yes — hand wash or dishwasher-safe for Tuff™.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
LickiMat® Playdate – Enrichment Mat for Puppies
LickiMat Classic Playdate Mini Puppy is a puppy-safe boredom buster designed to calm and engage your pup during mealtime or treat time. Its textured surface encourages licking, which naturally soothes puppies by releasing endorphins, helping reduce anxiety and restlessness.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
R146–R160,60Price range: R146 through R160,60— or subscribe to save 10%
The LickiMat Soother for Dogs in Turquoise is the perfect calming, slow-feeding mat for dogs. Designed to reduce anxiety, boredom, and destructive behavior, it works with soft treats like yogurt, peanut butter, and purees. Ideal for stress-free grooming, vet visits, or daily enrichment. Sold per unit. Pack size: 12.
Why Pet Owners Love LickiMat
Enriches treat time and feeding experience.
Reduces anxiety and boredom.
Promotes healthy saliva production for better oral and digestive health.
Serves as a feeder, treat mat, and training tool.
Safe and long-lasting.
Helps keep pets calm during grooming, vet visits, and bath time.
Tips and Tricks
Spread your pet’s favorite wet food, yogurt, peanut butter (no xylitol), minced meat, canned fish, or pureed veggies.
Add bone broth or gravy for extra flavor.
Use probiotic milk or mix medications with treats.
Store in fridge or freezer using cling wrap.
Microwave for warm meals (place on plate to avoid spills).
Cover fully with treats for a complete experience.
Try different mat textures: Buddy, Playdate, Soother.
Even large dogs enjoy small LickiMats with the right treats.
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This product has multiple variants. The options may be chosen on the product page
R613,60Original price was: R613,60.R580Current price is: R580.— or subscribe to save 10%
Lightweight dog car safety belt with adjustable length and twist-lock aluminium carabiner, designed for safe, flexible travel when crates are not practical.
R539,40–R625Price range: R539,40 through R625— or subscribe to save 10%
Adjustable dog leash with shock-reducing rope, soft grip, stainless steel carabiner, and built-in poop bag attachment for comfortable, controlled everyday walks. Swiss-designed leash gives you fast-adjust control, soft comfort, and stylish colours for stress-free walks in South Africa.
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This product has multiple variants. The options may be chosen on the product page
